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Salesforce & HubSpot: dedupe, normalize, enrich, assign, job change, create, mass update, segment

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Salesforce & HubSpot: dedupe, normalize, enrich, assign, job change, create, mass update, segment

README

LiveCRM

LiveCRM MCP server

Typed, audited tools for Salesforce and HubSpot: deduplication, normalization, enrichment, assignment, job changes, record creation, mass update and segmentation. Reads are free and change nothing. Every write sits behind a permission you grant, and every write can be reversed.

This is a hosted server. This repository holds its documentation and registry metadata, not its source code. Using it needs a LiveCRM account.

  • Server URL: https://api.livecrm.ai/mcp (Streamable HTTP, OAuth 2.1 with Dynamic Client Registration)
  • Full documentation: livecrm.ai/mcp
  • Claude connector directory: claude.ai/directory/livecrm
  • Official MCP Registry: ai.livecrm/livecrm

Note the api. subdomain. livecrm.ai/mcp is the documentation page; api.livecrm.ai/mcp is the server, and the two are not interchangeable.

Connect

You do not need to sign in first. If you are signed out when you connect, LiveCRM asks you to sign in or create an account, then returns you to the consent screen. If your company is new to LiveCRM, start a free trial. If it already uses LiveCRM, ask an admin for an invite.

Claude

LiveCRM is in Claude's connector directory. Open the listing and connect.

Claude Code

claude mcp add --transport http livecrm https://api.livecrm.ai/mcp

Cursor

~/.cursor/mcp.json:

{
  "mcpServers": {
    "livecrm": {
      "url": "https://api.livecrm.ai/mcp"
    }
  }
}

VS Code

.vscode/mcp.json:

{
  "servers": {
    "livecrm": {
      "type": "http",
      "url": "https://api.livecrm.ai/mcp"
    }
  }
}

Any other client that supports remote MCP servers with OAuth works the same way: give it the server URL.

Try asking

  • How many of our contacts have no email address?
  • Find duplicate accounts and show me the groups you are most sure about.
  • Which of our contacts have changed jobs recently?
  • Standardize the job titles on our contacts, and show me what would change before anything is written.
  • What did LiveCRM change in our CRM this week? Undo the last change.

Tools

Sixty-seven tools. Thirty-seven only read: they answer from LiveCRM's own mirror of your CRM and never touch the CRM itself. Thirty change something, and each sits behind a named permission. Every tool declares whether it reads, whether it destroys, and whether it reaches outside LiveCRM, so your client can decide what needs confirming.

Read

Permission Tools
crm:read count_crm_records, get_crm_record, list_crm_connections, list_crm_users, list_filterable_fields
runs:read get_data_health, get_operational_health, get_plan, get_readiness_recommendations, get_readiness_scan, get_run, get_run_records, get_usage_summary, list_employer_changes, list_plans, list_runs, list_search_criteria, preview_plan_reversal
runs:preview preview_enrichment_run, preview_records_run
templates:read get_assignment_config, get_default_rule_config, get_market_whitespace, get_normalize_catalog, get_persona_whitespace, get_rule_template, get_tam, get_tam_outward, list_rule_templates, list_whitespace_companies, preview_normalize_scheme
dedup:read get_duplicate_group, list_duplicate_groups
audit:read get_audit_event_records, list_audit_events
queue:read list_queue_actions, list_queue_history

Change

Permission Tools
runs:create create_alert_run, create_assignment_run, create_deduplication_run, create_enrichment_run, create_job_change_run, create_mass_update_run, create_normalize_run, create_plan, create_records_run, create_score_run, create_segmentation_run, create_verification_run, update_plan_inputs
runs:dispatch dispatch_run, fire_plan, run_job_change_sweep, set_plan_schedule
runs:reverse reverse_audit_event
runs:delete delete_run
templates:write create_rule_template, delete_rule_template, set_assignment_config, set_contact_owner_inheritance, set_new_employer_record, set_owner_mode, set_tam, update_rule_template
dedup:merge approve_duplicate_group, reverse_duplicate_group
queue:propose queue_action

Creating a run and dispatching it are separate permissions. An agent holding runs:create without runs:dispatch can research your CRM and compose the exact fix, but cannot write a single field until a person dispatches it.

Security and privacy

Support

Email [email protected]. Issues on this repository are for the documentation only.

License

The contents of this repository are released under the MIT License. The LiveCRM name and logo are trademarks of LiveCRM, Inc. and are not licensed under the MIT License. This repository contains documentation only; the LiveCRM service and its source code are proprietary, and use of the service is governed by the Master Subscription Agreement.

from github.com/Livecrm/livecrm-mcp

Installing LiveCRM

This server has no published package — it is built from source. Open the repository and follow its README.

▸ github.com/Livecrm/livecrm-mcp

FAQ

Is LiveCRM MCP free?

Yes, LiveCRM MCP is free — one-click install via Unyly at no cost.

Does LiveCRM need an API key?

No, LiveCRM runs without API keys or environment variables.

Is LiveCRM hosted or self-hosted?

A hosted option is available: Unyly runs the server in the cloud, no local setup required.

How do I install LiveCRM in Claude Desktop, Claude Code or Cursor?

Open LiveCRM on unyly.org, pick your client tab (Claude Desktop, Claude Code, Cursor) and press Install — the config is generated automatically, no JSON editing.

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